The Client
A relatively small commercial bank, focusing on the Lebanese and Syrian markets, with affiliated operations in Europe.

Main challenges

• Intensifying competition from much larger local commercial banks
• Rapidly evolving regional banking environment

Approach
The 10-month restructuring program conducted by CDS involved the redefinition of the bank’s vision and strategy, and the alignment of the bank’s internal systems (operations, organization, and management) to achieve this new strategy.

Impact: selected results

• Definition of a new strategy, concentrating the bank’s efforts on private banking and corporate banking
• Establishment of an innovative commercial development approach
• Restructuring of the bank’s activities to improve service levels to customers
• Institutionalization at all levels

The client says …
In only ten months, our Change Program with CDS profoundly transformed and focused our bank, and gave us the ability to continuously adapt to the changing environment.

General Manager